Who we are and what we do

Reel Briefing Room exists to help UK adults compare licensed online casinos on factors that actually matter before you deposit: how welcome bonuses are structured, what wagering multiples apply, whether live casino and mobile apps are available, and how clearly each operator presents its terms.

We are an independent comparison and review resource. We are not a casino operator, not part of the UK Gambling Commission, and not owned by any of the brands we list. We do not run games, process deposits, or handle withdrawals. If you have an account issue with Paddy Power, MrQ, or any other operator, you need to contact them directly — we cannot access player accounts.

How we are funded

This site earns commission through affiliate partnerships. When you click a link and register with an operator, we may receive a referral fee. That income pays for the research and keeps the comparisons free to read. Affiliate relationships do not let operators buy higher scores or featured positions — our match percentages reflect editorial assessment against eight checkable criteria.

Our editorial approach

We focus particularly on bonus types and wagering fairness because that is where most UK players get caught out. A large headline match figure means little if the playthrough multiple is buried on page four of the T&Cs. We read the promotion pages, note the offer structure, and score accordingly. When terms change, we update our scorecards.

Responsible gambling

Gambling should be entertainment, not a way to make money. Set deposit limits before you play, take regular breaks, and use GAMSTOP if you need to block access to all UK-licensed sites. Our responsible gambling page lists practical resources including GamCare and BeGambleAware.